Airlines like Iberia and LOT hold a treasure trove of data that, when utilized effectively, can significantly boost sales and enhance customer experiences. Through techniques like customer segmentation, dynamic pricing, and predictive analytics, airlines can offer personalized promotions, optimize ticket pricing, and forecast demand with precision. Additionally, improving loyalty programs and leveraging ancillary revenue opportunities further drive profitability. By adopting data-driven strategies, airlines can not only maximize revenue but also build stronger connections with their customers, ensuring success in a highly competitive industry.
Data Science on Airlines
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